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Indian Security Guards Must be Trained in Customer Servicing: The Necessity

Security guards do more than just protect people and property. Customer service is also an important part of their role. What if a customer needs directions to a certain area of the building? Security guards are expected to be knowledgeable and be able to answer questions about the building’s layout and services. They must also be able to help visitors and employees in a polite and friendly manner. Security guards are often the first point of contact for visitors entering a business or facility. Hence, they are also responsible for setting the tone of the customer experience.

Here are some benefits of honing customer service skills for Indian security guards shared by Miraz Securitas the top security guard agency in Delhi, Gurugram, NOIDA, Manesar, Bawal, Neemrana, Mahindra World City Jaipur, Rudrapur, Haridwar, SIDCUL, Pantnagar, and Dharuhera a reputed security service provider in India:

1. Welcome customers 

Greeting customers in a friendly and professional manner can make them feel welcome and make them more likely to return to the business. It creates a good first impression and gives customers the feeling that they matter. Smiling and using eye contact can also make customers feel valued. For example, a simple “Good morning/afternoon, how can I help you today?” can make a customer feel valued and appreciated.

2. Tackle difficult situations

Security guards who are trained in customer service are better equipped to handle difficult situations. They know the right techniques to de-escalate a conflict and communicate with customers in a way that is respectful and professional. This helps to ensure that the customer feels respected and valued, which can be a key factor in preventing a situation from escalating. For example, a security guard is likely to be better prepared to handle an angry customer who is demanding to speak to a manager than an untrained employee who may not have the necessary communication skills.

3. Ensures the Safety of Customers 

By honing customer service skills, security guards can better protect customers by being more alert and aware of their surroundings. They can also communicate more effectively with customers to ensure any questions or concerns they have are answered properly. This can help to foster a sense of trust and safety between customers and the security guard. For example, a security guard should be able to politely answer customers’ questions or direct them in the right direction if they are lost.

4. Improved surveillance 

Security guards with good customer service skills can observe people more closely and pay attention to detail. This can help them spot potential risks and prevent them from becoming bigger problems. They can also respond more quickly to any incidents that arise. For instance, a security guard may spot a suspicious individual loitering around a store and can quickly alert the store manager and other personnel to investigate the situation.

5. Helps to build trust

By being attentive, friendly, and helpful, security guards can build trust between themselves and customers. This helps to ensure that customers feel safe and secure in the environment, which can lead to an increase in customer satisfaction.

Final thoughts

It is quite evident from this article that good customer service is essential for any organization’s success. If you are looking for trained security professionals, we are just a call away.

Atul Mahajan